Rebranding the Cognizant Classic in The Palm Beaches

A new era begins for South Florida’s only PGA TOUR event, and the Cognizant Classic in The Palm Beaches is ready to deliver the premier sporting event of Palm Beach County. Style, sophistication and elegance are woven into every detail of the event to create an unparalleled experience that you simply can’t miss.

Every aspect of the event has been meticulously customized to ensure a seamless experience that reflects the community of Palm Beach County. From adjusting the color scheme and design of hospitality venues, to partnering with Proof of the Pudding to elevate the food and beverage experience, we are constantly looking for ways to improve the Cognizant Classic in The Palm Beaches. Additional updates on new fan experiences, local culinary vendors and upgraded hospitality will be shared at a later date.

We are excited to welcome you to PGA National Resort for the new and improved Cognizant Classic in The Palm Beaches. For us, the rebrand is only the beginning of the positive changes we will continue to implement for the 2025 event. We are committed to creating a world-class experience – whether you're joining us for personal enjoyment or hosting for business, every aspect of your visit will highlight all that Palm Beach County has to offer.

Todd Fleming, Executive Director of the Cognizant Classic in The Palm Beaches

New Hospitality Venues Now Available

The Cognizant Classic in The Palm Beaches has announced the first wave of upgrades to three hospitality venues for the 2025 championship: The Palm Suites, Shoreline Suites and 1909 Suites. The upgrades create spaces that are ideal for entertaining and reflect the community of Palm Beach County through updated imagery and luxurious décor.


Palm Suites

The new Palm Suites are a spacious and private luxury suite that deliver exceptional views and prime comfort for entertaining clients or indulging with friends. Centrally located on the 18th Green, patrons can enjoy unparalleled views of South Florida’s natural beauty and championship golf.

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Shoreline Suites

The new and improved Shoreline Suites offers the perfect blend of sophistication and sport, where you can enjoy panoramic views of the final hole, gourmet dining and exclusive amenities. Perfect for entertaining clients or treating yourself, these suites provide an unparalleled vantage point to witness the tournament's most thrilling moments.

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1909 Terrace

Named in homage to the year Palm Beach County was established and located at the iconic 17th hole, The 1909 Terrace offers distinctive views of the approach and green, complete with the option for guests to have a branded table row, all-inclusive bar service and eclectic food offerings.

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Interested in hosting in the Palm Suites, Shoreline Suites or 1909 Terrace? Inquire here or visit CognizantClassic.com/hospitality.

Elevated Food & Beverage Experience

Proof of the Pudding, a leader in food service management and catering for prestige sporting events, state-of-the-art convention centers, sports and entertainment arenas and college stadiums, will serve as the exclusive hospitality services provider for the Cognizant Classic in The Palm Beaches, returning to PGA National Resort’s Champion Course, February 2025.

Proof of the Pudding will manage food and beverage services for all premium hospitality and concession locations at the Cognizant Classic in The Palm Beaches, the only PGA TOUR event in South Florida. Proof of the Pudding plans to highlight the area’s extraordinary culinary scene, bringing international visibility to local restaurants and eateries. The company will also invite Palm Beach County’s renowned and emerging chefs to collaborate on menus.


Continued Community Focus

Beyond the excitement on the course, the Cognizant Classic in The Palm Beaches is committed to making a positive impact on the local community. In 2024 alone, $6.5 million will be distributed to various initiatives within Palm Beach County. This strong commitment to philanthropy underscores the tournament’s dedication to supporting and enriching the local community. The PGA TOUR and Cognizant are committed to building a legacy that Palm Beach County can take immense pride in, now and for many years to come.